Why Creators Should Ditch the Obsolete ‘Entrepreneur Mindset’ | by Loudt Darrow | The Startup | Jun, 2021

And they’re right: it’s never the right time to embark on a risky journey.

Entrepreneurs have to be bold and reckless, like Christopher Columbus staring at an ocean of risk and uncertainty and thinking, “I’m sailing seawards!”

But times change. The odds get better.

The last time I went to America it didn’t take a 2-month voyage but a 12-hour flight. I watched The Last Samurai, had a nap, and disembarked. I also departed from the Canary Islands. Call me a conquistador.

Entrepreneurs will be constantly running out of money, connections, experience, and luck. But it’s always the perfect time for a creator to hit publish. The sun never sets in the content creation empire.

Failure in entrepreneurship is a criminal record.

In some cases, literally. I bet no one wants to hang out at the water cooler with the gal from Theranos anymore (mainly because that water cooler’s in jail). Entrepreneurs dread failure with good reason: they cost a lot of money and stain your reputation.

But creators have done a swell job reframing failure.

We don’t have a “history of failed products,” we have a “body of work.” We don’t have a “record of unsuccessful businesses,” we have “skin in the game.”

And since most of the stuff we create is digital, the cost of failure is as close to zero as it’s ever been. No matter what happens today, we have another swing tomorrow.

And they’ll need it to pay for coders, marketers, designers, distributors, customer service, and probably the Business+ Slack subscription to coordinate all the madness.

Meanwhile, platforms are begging creators for an excuse to give them money.

All you need is a laptop and internet access. Maybe a mic and some acoustic foam. Maybe a video camera and a Photoshop license. If you’re a writer, read that Stephen King memoir so you can say you’ve read it, and you’re all set.

Most platforms will host the content for free. Some will only make money when you do. If your content is of any quality, algorithms will put it in front of their audience because guess what — platforms want audiences to stay, and they need your sweet, sweet content to do so.

Would you crew in Columbus’ ships, taking massive risks in the slight hope of profit?

I know I wouldn’t. For starters, because my skin is very pale, and if Christopher didn’t pack a single orange, I doubt he’d brought any sunscreen. And I’d detest getting sunburned as I die from scurvy.

But also because entrepreneurs are not a special breed of valiant risk-takers. They are people that simply have the means and resources to afford the high costs of failure.

I don’t have those means — but I can damn sure create something when it’s cheaper, easier, and more convenient than ever.

If you ever thought of turning an idea into an article, a joke, a poem, a book, a video, or a simple tweet — you are a creator. Because that’s our dictionary definition: a person who brings something into existence.

That’s all it takes. So no more excuses.


The Startup – Medium

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