The First Steps to Take When Creating an Online Presence for Your Company


The online presence for your small business includes your social media profiles, your website, and even video. Each business’s presence may seem slightly different; however, developing the presence is something that requires time and planning.

After several years in the world of online marketing, I have discovered firsthand how important developing a well-rounded presence is. Here are a few steps that’ll help build a strong online presence if you’re starting from scratch. 

Develop an Effective Process for Content Creation

Content marketing is not a one-time, single, or one-off marketing task. It is necessary to produce new content posts continually, and use all types of media to make a difference. This means it is necessary to create a process or content calendar to remain on track at all times. While developing this process can take some time, it is worth it in the long run.

Pay Attention to SEO as Part of Your Website Design

Your web design is not just about creating a nice-looking home for your business online. You also need to bring customers to you in SERPs (search engine results pages). You can implement SEO (search engine optimization) tactics in your website design to make a real difference in how visible your site is.

Use Video Tools

Remember, your online presence is not just about having social media pages and a website. You can also communicate with team members, partners, and clients through video. Today, video is an invaluable tool that allows you to get your message “out there” in a highly engaging way. After social distancing took hold because of the global pandemic, video has become a more used and effective way to connect with others in the absence of in-person communication.

Create Facebook Business Pages

Besides the official business website, Facebook pages are one of the most important online entities your business uses to reach your audience. If you have recently opened your business or if you haven’t yet set up a Facebook page for your business, now is the time to take action and do so. With this presence online, you can reach people where they spend time.

Create a Simple Brand Identity

It does not matter if you are creating a website or designing some other marketing materials for your business, you should create a brand identity that your customers can recognize across all the platforms. This is something that is essential. As a small business, you need to compete with the big guys, which means creating a simple brand identity that will help you stand out from the crowd.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


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