Reduced Meat Consumption Plans : Plant-Based Options

In an effort to help curb meat consumptions, UK-based supermarket Tesco is launching new plant-based alternatives to place beside every single meat product featured. Through strategic pricing, promotion, and placement decisions, the brand believes the initiative will encourage consumers to opt for plant-based alternatives.

A Tesco spokesperson commented on the news, stating: “Many of our customers are moving towards flexitarian diets for both health and environmental reasons, which is why we’ve committed to increasing the amount of plant-based meat alternatives we sell by 300% by 2025.”

The motivation behind Tesco’s push for plant-based consumption revolves around climate change and making sustainable choices, especially since the environmental impact of food production and consumption is having devasting consequences worldwide.

Image Credit: Live Kindly, Tesco – Business Trends

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