Frozen Meal Giveaways : frozen screen

Since this time last year, people have experienced plenty of video call mishaps, technology troubles and frozen screens thanks to working remotely and participating in more video calls than usual. To mark 365 days of “frozen screen face” endured by Canadians, CRAVE is giving people the chance to claim one of 365 free CRAVE Frozen Meals.

For a limited time this month, Canadians are invited to share their frozen screen face, since March means that it’s the one-year anniversary of lockdown. Brian Neumann, Senior Manager, Brand Build & Innovation, Kraft Heinz Canada, says, “The campaign, like our CRAVE Frozen Meals, sets out to prove being frozen isn’t always a bad thing,” and it taps into a culturally relevant pain point for many. – Marketing Strategy

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