First ‘Harry Potter’ Flagship Store In The World Opens In New York This June


Image via Harry Potter Shop

A three-story Harry Potter flagship store is coming to Flatiron, New York, this June 3. Spanning over 21,000 square feet, the space will be home to the largest collection of Harry Potter and Fantastic Beasts products in the world.

According to the press release, Potterheads can expect to find everything from personalized robes to a brand-new range of house wands, with some designs exclusive to the New York store. Plus, there’ll be different interactive experiences for visitors to engage with on their visit, keeping true to the magical Diagon Alley experiences seen in the books and films.

The flagship store will feature 15 themed areas, bringing the magic of the Wizarding World to life. You’ll see a huge model of Fawkes the Phoenix, be able to take photos inside a London phone booth, play interactive games with your wand, and even go on virtual-reality adventures.

According to Entertainment Weekly, a virtual-reality experience where fans will be able to “fly” over the River Thames in London is in the works. Another will take you on a journey around Hogwarts.

Of course, no trip to the Harry Potter store will be complete without a ton of souvenirs. Get your very own wand at the wand shop, buy delicious treats at a store inspired by Honeydukes, or have all your Harry Potter merchandise personalized with your name engraved on it.

One of the most interesting features will be a store within a store. The House of MinaLima, the graphic design duo behind all the Harry Potter and Fantastic Beasts movies, will create a gallery to showcase their graphic art of the Wizarding World.

“The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,” said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail.

“With over 1,000 Wizarding World props on display, the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

While a majority of the items on sale at the Harry Potter store will only be available at its NYC flagship, a limited number of items are now available online here.


Image via PRNewsfoto/Warner Bros. Studio Tour London

[via Secret NYC and Entertainment Weekly, cover image via Harry Potter Shop]




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