Entice and Engage: Why Is Having Video in Web Design Important?

Web design is surprisingly hard. During the creation of your business’s website, you have a million choices.

Do you put a bio at the top? What should your navigational choices be? No matter how you swing it, how you use the space on your site is crucial. So, why does video deserve to sit front and center when text or pictures would fit just as well?

This question is especially important for startups and businesses with a limited budget. So, let’s dig into it.

Video Keeps Your Web Design Up to Date

Get this, 70% of businesses say that they’ve increased their investment in video marketing in the last year. That means mom and pop shops as well as larger corporations. 

If you think about it, that makes a lot of sense. Videos are the most relatable form of media. Your customer gets to see a person talking to them instead of facing a wall of text.

Video in web design becomes even more critical when trying to reach a younger generation who gets information from Trevor Noah, Colbert, Tik Tok, and YouTube creators. It makes sense to reach out to your target demographic in a format they’re used to consuming. 

Video Converts More Than Any Other Type of Media

Why use video in web design? We’ll start you off with one of our favorite stats about business videos. 

A full 3/4ths of consumers were more likely to buy after watching a product explainer video. That’s a crazy conversion rate. 

Again, this makes sense when you think about it. More than any other form of media, video condenses information and stimulates your customer’s minds. 

The pros agree on this point as well. According to HubSpot, 93% of marketers see video as an important part of their marketing.

So, Where Do You Put Video on Your Website?

That’s the million-dollar question. The answer is “it depends.”

The most obvious location for video is front and center on your website. However, the top of your website is best reserved for company overviews, personal reels, and other overview-type videos.

Place your video above the fold during the web design process for maximum impact the first time someone lands on your page. 

Other types of videos include product demo videos, testimonial videos, factory tours, and educational content in general. Videos like this need to be placed on product pages, about pages, and other pages a little deeper into your website alongside your different web design visual content. 

Then, when a potential customer explores your website, they’ll find a rich ecosystem full of content that only increases their confidence in your services. These videos don’t have to be the most pristine examples of content, so long as they’re packed full of good information, you’ll be achieving your desired effect. 

Will You Be Adding Video to Your Homepage?

It should be obvious that we think that the importance of video content is undeniable. Marketing pros love video. It drives conversions, appeals to a new generation of buyers, and can serve multiple jobs. All you have to do is place it on your website and start driving traffic. 

So, do you think that video deserves a spot inside of your web design plan? We certainly do. 


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