Dessert-Inspired Protein Puddings : Müller Rice Protein

The Müller Rice Protein is a new product from the UK brand that’s focused on offering consumers a satisfying option to choose in favor of other pudding varieties on the market. The puddings come in Vanilla and Chocolate flavor options, which make them a satisfying dessert or snack to enjoy throughout the day. The products are formulated with 14-grams of protein per 180-gram serving, while also being low in fat to boot.

Strategy and Marketing Director at Müller Yogurt & Desserts Michael Inpong spoke on the new Müller Rice Protein saying, “When we looked at the data behind the protein trend, it became clear that almost a third of high protein shoppers were looking for something which keeps them fuller for longer, but there are limited choices on the market. By introducing a hunger filler option like Müller Rice Protein, there is clear potential for category growth. Shoppers are looking for a product which meets their needs, but they are also looking for well-known and trusted brands. So as the nation’s favourite dairy brand, we’re well placed to meet this opportunity.” – Marketing Strategy

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