Now, Doritos and Flat Stanley are continuing their partnership, as the chip brand opts to purchase over 13,000 copies of the beloved children’s book. The purchased books will then be donated to Firstbook.org, an organization committed to making high-quality books more accessible. The books will be available to a network of over 500,000 educators dedicated to helping children in need.
Both creative and charitable, this marketing move serves children in need while playing into a well-received and humorous collaboration.
Image Credit: Doritos
TrendHunter.com – Marketing Strategy