Image via Shutterstock
The campaign, called Barilla New Pasta Shape, challenges consumers to design a new pasta shape that is innovative yet aesthetically-pleasing. The pasta shape has to be functional and satisfy the gastronomical aspect.
The new design will be designed for dry pasta, and its shape has to be “clear and innovative” to “create curiosity in the purchase phase.”
It will have to be created out of new ingredients such as wheat flour, rise, corn, and buckwheat, instead of the traditional durum wheat semolina and whole durum wheat semolina.
The shape of the pasta will be produced using traditional ways of the standard pasta—kneading, cutting, and drying.
[via Dexigner, cover image via Shutterstock]
Let’s go to #foodworld and #pasta for the new contest by @Barilla on Desall!
Take part in this competition and design new pasta shapes capable of giving a new consumer experience.
Deadline: 4th June 2021
Brief: t.co/brTipbztY8 pic.twitter.com/rnNNrFO5b4
— desall (@desallcom) March 17, 2021
TAXI Daily News